Senior School Counselor Salary in Daly City, CA: $153,883 (2026)
Quick Answer:The top tier of school counselors working in Daly City, CA — those at or above the 90th percentile — pull in $153,883/year or more for 2026, based on BLS OEWS 2025 estimates for SOC 21-1012. Strip back Daly City's price premium (BEA RPP 113.1, 13% above national) and that top-decile pay carries the same buying power as $136,059 in average-cost America. The 55% spread above city median typically rewards 7+ years of practice or specialty credentials.
Based on BLS state-level estimates · View source

Achieving top-tier compensation as a senior school counselor in Daly City, California, presents a notable opportunity, with a projected annual salary potentially reaching $153,883 for those at the 90th percentile in 2026. This figure not only highlights the city's competitive salary range but also demonstrates a clear distinction between the median annual salary of $99,279 and top earners, reflecting an experience premium that individuals can achieve after gaining at least seven years in the field. Professionals aiming for these heights typically possess specialized skills and extensive experience, often engaging in roles that extend beyond traditional counseling to include program management or leadership positions.
In Daly City, specific specializations can significantly enhance compensation for experienced school counselors. High school college counseling, mental health and trauma-informed approaches, and collaboration within special education are just a few areas that command higher salaries. Furthermore, the nature of the employer impacts compensation; positions in K-12 public school districts may offer different financial incentives compared to charter schools or private institutions. Those who advance into roles such as lead school counselor or district counseling coordinator not only enjoy higher pay but also gain the opportunity for leadership roles that can further elevate their earnings. Advanced credentials also play a pivotal role in boosting salaries in California, with educational pathways including a Master’s degree in school counseling from CACREP-approved programs and additional certifications leading to a potential increase in pay scales aligned with the California education system’s step-and-lane structure. This, combined with non-salary benefits like extended contracts and active involvement in extracurricular leadership, contributes to a rewarding career trajectory for seasoned counselors in Daly City.
About the Daly City Market
Salary estimated from California average ($88,000) adjusted for local cost of living.
2026 Salary Percentile Distribution in Daly City
Experienced school counselors at the top of the pay scale in Daly City earn between $127,078 and $153,883 per year (2026 est.). This $87,180 range from 10th to 90th percentile reflects significant earnings potential growth over a career. The Daly City median of $99,279 sits 54.32% above the US median.
Top SC, LSC Salary Comparison
| Level | Daly City | National |
|---|---|---|
| Median (P50) | $99,279 | $64,335 |
| 75th Percentile | $127,078 | $82,878 |
| 90th Percentile (Top 10%) | $153,883 | $104,780 |
In Daly City, experienced school counselors (P90) earn 55.00% more than the local median — reflecting the significant value of specialization and tenure in this market.
What Drives Top School Counselor Pay in Daly City
Advanced Certifications in California
CA school counselors with additional specialty certifications within the school counseling field earn significantly above the $99,279 median. Expanded-scope credentials are increasingly valued by Daly City employers.
Specialty Focus
School Counselors focusing on high-acuity or specialty areas within the school counseling field in Daly City command premium compensation, often reaching the $127,078–$153,883 range.
Large Health-System & Multi-Site Experience
Large hospital systems and multi-site employers in the Daly City metro area often pay above-market rates for experienced school counselors who demonstrate efficiency and leadership.
Employer Loyalty & Patient Relationships
Long-tenured school counselors in Daly City with established relationships have strong negotiating leverage. In this developing market, retention bonuses and annual raises are common for top performers.
Continuing Education & Leadership
School Counselors in California who pursue advanced degrees, mentor junior staff, or lead clinical education programs position themselves for the highest compensation tiers and management roles.
School Counselor Career & Wage Growth Path in Daly City
Clinical School Counselor
0-5 yearsSenior/Lead School Counselor
5-10 yearsSchool Counselor Department Manager
10+ yearsEducator / Specialty Leadership
AdvancedDaly City ranks #17 of 158 California cities for top earner school counselor salary (90th percentile: $153,883).
Top 10% school counselor compensation in Daly City ($153,883) is 9.8% above the California average P90 ($140,146).
2019 BLS Actual
$138,299
2025 BLS Actual
$150,792
2026 Current Est.
$153,883
2019–2027 Growth
+13.5%
Salary Trajectory for School Counselors in Daly City (2019–2027)
2019–2025: actual BLS OEWS data for this metro area. 2026+: CAGR 2.05% projection.
| Year | Annual Salary | Status |
|---|---|---|
| 2019 | $138,299 | Actual |
| 2020 | $140,919 | Actual |
| 2021 | $141,322 | Actual |
| 2022 | $141,811 | Actual |
| 2023 | $143,999 | Actual |
| 2024 | $158,336 | Actual |
| 2025 | $150,792 | Actual |
| 2026(current) | $153,883 | Estimated |
| 2027 | $157,038 | Projected |
Top-earning school counselors (90th percentile) in Daly City saw their compensation grow 9.0% from $138,299 in 2019 to $150,792 in 2025, based on 7 years of BLS OEWS data for this metropolitan area. At a 2.05% annual growth rate, senior-level pay is projected to reach $157,038 by 2027, reflecting continued demand for clinical expertise and expanded-function credentials.
Note: Historical values (2019–2025) are actual BLS OEWS figures for the Daly City metropolitan area, sourced from annual Occupational Employment and Wage Statistics surveys. 2026–2026 figures are current estimates, and 2027 values are projections, calculated using a 2.05% CAGR derived from 7-year BLS historical data. Actual salaries may vary based on employer, experience, certifications, and local market conditions.
More salary data for Daly City, CA:
Frequently Asked Questions
How much do experienced school counselors make in Daly City in 2026?
What drives higher school counselor pay in Daly City?
What certifications boost school counselor salary in Daly City?
Can experienced school counselors make six figures in Daly City?
How much does school counselor salary increase over time in Daly City?
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Written by Maria Gonzalez, M.Ed.
Content Lead
Maria has over 10 years of experience in school counseling. She specializes in academic and emotional support for high school students. She works at a public high school in California.
Methodology & Data Source
Top-earner salary figures on this page are 2026 projections derived from the Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey, May 2026 release. BLS reported a 90th percentile salary of $150,792 for school counselors in the Daly City metro area. A 2.05% compound annual growth rate (CAGR), calculated from 6-year national BLS wage trends, was applied to project current 2026 senior-level compensation. Individual earnings depend on certifications, specialization, practice type, and years of clinical experience.
Data Sources & Methodology
Salary data for Daly City is estimated from official BLS state-level occupational wage data (2025), adjusted for regional cost-of-living differences using BEA RPP (Regional Price Parities).
2026 figures are projected from 2025 BLS data using a compound annual growth rate (CAGR) of 2.05%, derived from historical BLS wage trends for school counselors (SOC 21-1012).
Compiled and verified by Maria Gonzalez, M.Ed., a licensed school counselor with 10+ years of clinical experience. · View source data at BLS.gov